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Marketing Managers

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Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Key Competencies
* Initiative
* Leadership
* Dependability
* Achievement/Effort
* Attention to Detail
* Adaptability/Flexibility
* Persistence
* Integrity
* Innovation
* Cooperation

Representative Tasks
* Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
* Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
* Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Industry
Professional, Scientific, and Technical Services

Job Family
Management

Sample Job Titles
Account Supervisor, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Channel Manager, Commercial Director, Commercial Lines Manager, Community Relations Director, Digital Marketing Manager, Fashion Coordinator, Fashion Marketer, Head of Marketing, International Trade Specialist, Internet Marketing Manager, Market Analysis Director, Market Development Executive, Market Research Manager, Marketing Administrator, Marketing Agent, Marketing Assistant, Marketing Communications Specialist, Marketing Coordinator, Marketing Director, Marketing Executive, Marketing Manager, Marketing Officer, Marketing Planner, Marketing Sales Supervisor, Marketing Vice President, Media Marketing Director, Media Planner, Membership Administrator, Membership Director, Pricing Analyst, Pricing Manager, Pricing Specialist, Product Line Manager (PLM), Product Manager, Product Marketing Manager, Sales and Marketing Manager, Sales and Marketing Vice President, Sales Marketing Director, Sales Officer, Sports Marketer, Strategic Planner, Strategist, Sustainable Products Marketing Manager, Trade Specialist, VP Marketing, World Trade and Maritime Division Manager.