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Market Research Analysts and Marketing Specialists

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Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Key Competencies
* Analytical Thinking
* Attention to Detail
* Dependability
* Integrity
* Initiative
* Adaptability/Flexibility
* Persistence
* Cooperation
* Independence
* Achievement/Effort

Representative Tasks
* Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
* Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
* Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Professional, Scientific, and Technical Services

Job Family
Business and Financial Operations

Sample Job Titles
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