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Advertising and Promotions Managers

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Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Key Competencies
* Initiative
* Cooperation
* Dependability
* Attention to Detail
* Adaptability/Flexibility
* Stress Tolerance
* Persistence
* Self Control
* Integrity
* Achievement/Effort

Representative Tasks
* Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
* Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
* Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

Industry
Professional, Scientific, and Technical Services

Job Family
Management

Sample Job Titles
Account Director, Account Executive, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Manager, Advertising Agency Manager, Advertising Campaign Manager, Advertising Coordinator, Advertising Director (Ad Director), Advertising Executive, Advertising Head, Advertising Manager (Ad Manager), Advertising Operations Manager (Ad Operations Manager), Advertising Sales Manager, Brand Manager, Campaign Director, Campaign Manager, Circulation Manager, Classified Advertising Manager, Client Services Director, Communications Director, Communications Manager, Creative Services Director, Digital Advertising Manager (Digital Ad Manager), Marketing and Promotions Manager, Marketing Director, Marketing Manager, Media Director, Media Promoter, Online Advertising Director, Print Traffic Manager, Promotions Director, Promotions Executive Producer (Promos Executive Producer), Promotions Manager, Promotions Vice President, Sales Promotion Head, Sales Promotion Manager.